This 1-credit S/U course offers a hands-on introduction to product strategy and the product management role in industry. Students will learn core PM skills — customer discovery, prioritization frameworks, metrics, GTM strategy, and AI-assisted prototyping — while working in teams to design and pitch a product idea, guided by the DTI Product team. By the end, participants will walk away with a fleshed out digital product, a polished case study, and practical experience to prepare them for building a career in Product.

Syllabus

  1. Introduction to PM
  2. What makes a good product?
  3. Ideating & prioritizing solutions
  4. Technical feasibility (guest lecture)
  5. Success vs risks
  6. Go-to-market and pricing
  7. In-class product critique
  8. Product thinking practice
  9. Being a PM on the job
  10. Final project showcase